Food Standards Agency Launches Allergy Awareness Campaign
31 October 2018
Posted by: Michelle Thomas
The Food Standards Agency have launched #easytoASK, a campaign targeting 16-24-year-olds with food allergies and/or food intolerances. This particularly vulnerable group are known to be taking risks or isolating themselves when it comes to eating out, ordering takeaway or using a shared kitchen. For some, coming into contact with a problem ingredient could result in hospitalisation and even death.
The campaign encourages more people to ask about allergens and keep themselves and their friends safe. We’re gaining real momentum with lots of media coverage for the campaign and you may have seen Jack Fowler (Love Island contestant – has a nut allergy) and FSA Chairman Heather Hancock live on Sky Sunrise, talking about the challenges https://we.tl/t-p98oVf9sBf
Although school and university years can be the best years of our lives they can be difficult for students with a food allergy or intolerance. We would love your support in amplifying this content on your website, social media and any other channels to help get the message out to young people.
The FSA have created a range of campaign materials, we can provide more and in Welsh too:
• Posters for your campus kitchens/cafés, student and staff facing
• Social media content (posts, e-cards, testimonials from young people) you could share
• Press release template; research findings
• The hashtag is #easytoASK
You can find out more about the campaign here https://www.food.gov.uk/easytoask.
Please let us know how you can encourage your students to ask about allergens and keep themselves and their friends safe. We can provide more materials on request.