Four Ways You Didn’t Know Student.com Could Help Your University
22 October 2018
Posted by: Michelle Thomas
Student.com have been working in partnership with universities across a range of issues and challenges facing the sector. We’ve listed four ways that we might be able to help your university here:
1. Listing on-campus rooms on Student.com
For cities like Sheffield, we list on campus options alongside private purpose-built student accommodation. This is something we would dearly love to do across all of the cities we cover on Student.com, if universities would consider it. This is the opposite problem to the one most universities face, but it is a growing trend as certain cities become over supplied. We can help to mitigate the risk of voids by marketing these rooms to our global student audience.
2. A safe port of call to direct students to
When there are no on campus options for students, for whatever reason, they then have to navigate the private sector and make a choice as best they can. For international students, this process is even more difficult due to language barriers and a lack of knowledge of a city.
Student.com is a safe port of call for universities to point these students to when they need more help and advice. Every day, students around the world use Student.com to compare a wide range of options in their chosen city, in their own language, and then talk to a booking consultant (again, in their own language) who can guide them through the process of making a shortlist and booking a room.
Universities such as UCL work in strategic partnership with us in this way, directing returning students and anyone who falls outside their ‘First Year Guarantee’ to Student.com. This can be as simple as providing a link to Student.com on your ‘private accommodation’ page, or we can work with you to find specific solutions for your students.
3. Re-marketing unfilled nominations
Our strength as a platform can also benefit universities when it comes to nominations in the private sector.
Nominating rooms, or even entire buildings, is a necessary part of most universities’ accommodation strategies, but it comes with financial risk. If, for whatever reason, there is a surplus of nominated rooms, this can be very costly. Some universities are choosing to mitigate that risk by working with Student.com, to market their empty nominated rooms on our platform.
4. Sharing strategic insights through data
We also love data, and we have a lot of it! Because we help students from all over the world (more than 130 countries just last year), we have a wealth of information about trends between different nationalities, across different cities, price ranges, preferences and times of year. We’d be delighted to talk you through some of our key learnings for your city.
To be clear, we have absolutely no desire or intention to stop students from living in on-campus accommodation. It is, without question, the best option for most students, for a whole range of reasons – pastoral care and inclusion being chief amongst them.
What we aim to do is better serve international students who cannot access on campus accommodation – either because they missed the application deadline, are not eligible as postgraduates or returning students, or simply because their level of English (or that of their parents) left them feeling unable to navigate the university accommodation application process.
To learn more about working with us, please get in touch with Sarah Holt or 07974 304 716