CUBO Summer Conference 2017

Punch Above Your Weight

Tuesday 27th, June - Thursday 29th, June

Sandra Matthews-Marsh

Speaker Profile

Sandra has worked in the tourism industry for over 25 years.  She has been the Chief Executive of Kent's DMO, Visit Kent, for the last 12 years, prior to which she was a Director at Leeds Castle.  Sandra has played a key role in securing significant European funding over the last decade in order to help fund the work of Visit Kent and support the county's tourism economy, which has grown by 50% over 10 years.  Sandra is also Chief Executive of Go to Places whose mission is to ‘Bring people together to make great places thrive.’  Created by Visit Kent in 2015, Go To Places also delivers Visit Herts, which has been awarded the contract for Hertfordshire’s tourism service.

In 2012 Sandra was inducted into the Top 100 Club for the most influential women in the tourism and hospitality industry.  She is a Trustee of the Chatham Historic Dockyard Trust, and an Ambassador for the Family Holiday Association.  In 2014 Sandra was invested with the MBE in the Queen's Birthday Honours in recognition of her services to Tourism.