CUBO Summer Conference 2018

Universities Challenged – building business agility in an uncertain world

Wednesday 27th, June - Friday 29th, June

Sheona Southern

Speaker Profile

Sheona Southern
Managing Director, Marketing Manchester

Sheona leads Marketing Manchester, the agency charged with promoting Greater Manchester on a national and international stage to visitors, investors and businesses. The agency works with key partners including VB, UKTI, Manchester Airport, TfGM, Manchester Central, airlines, businesses and destinations; as well as GM’s key education, cultural and sporting brands; to raise the profile of Greater Manchester as a global city region and its position at the heart of the Northern Powerhouse and as an alternative gateway to the UK .

With a wealth of experience across several sectors including media, retail and tourism, Sheona is a well respected figure in the North West. Before joining Marketing Manchester Sheona ran her own destination consultancy working with clients across the UK and also held a number of high profile marketing roles including the BBC, Cumbria Tourism, Teamtalk Media Group and M&S.  Earlier in her career she served in the RAF as an Education & Training Officer. Out of hours she enjoys the outdoors with family including her teenage daughter and Dipper, her very springy spaniel.